Process
Research
Our first task was to simulate a Kickoff Meeting where we created our problem statement:
The current state of the wellness and stress-relief industry has focused primarily on streak mechanics,
collectible rewards, and guilt-driven notifications. What existing products/services fail to address is
the
user’s actual mental state. Many current solutions overstimulate users through gamification, creating
anxiety over potentially disappointing a virtual pet/plant, or losing out on something. Our
product/service
will address this gap by providing relaxation without the pressure, competition, or over-stimulation
found
in current solutions.
Next, we each found one article on the subject, and wrote a recap and relavance on the sources.
Then, we conducted 5 user interviews to gather user's feelings on stress. I
lead one of the interviews.
Our questions:
After each interview, we completed an affinity map to organize our notes. We set a 5 minute timer and each person wrote down on sticky notes as many ideas from their notes or from memory as they could. When the time was up, we categorized the ideas.
Modeling:
Using the affinity map categories, we created a list of behavior variables that could be put on a
continuum. Then, we ranked the interviewees on the scale. After we ranked them, we circled the groups
of interviews to show patterns in the data. We used red to show the primary pattern, and yellow to show
secondary pattern.
Next, we synthesized the patterns as characteristics of a primary and secondary pattern. So, we took the first pattern, "High level of stress" and wrote it down under the primary persona, because we had circled it in red. We continued this for all of our groupings. Once we completed the characteristics, we used them to write two personas, a primary and secondary one.
These are the pages I worked on:
